5/20/2023 0 Comments Love at first bite movie streaming![]() ![]() “Air” made some money, but it required a TON of marketing. ![]() The colorful, kid-friendly “Super Mario Bros.” was always going to dominate the box office (a fact confirmed by the Illumination-produced movie itself being about as unmemorable as a “Minions” sequel). However, the box office remains anchored/handcuffed to established franchises and sequels. With the box office finally approaching pre-pandemic era revenue, it certainly seems like some movies benefit financially from what has become the clout of the “Only in theaters” moniker (a strategy often deployed by Disney to help their audience decipher between all the Marvel content on Disney Plus and the “premium” content that hits theaters). Even when “Knives Out 2” made terrific money in a rare, five-day theatrical release in theaters prior to its Christmas debut on Netflix, the streaming giant quickly pulled the movie out of theaters as they promised and shipped it back to the smaller screens. Netflix, even with what would’ve been an obvious box office juggernaut in “Knives Out 2” last year, prefers to keep their movies for their own library. Though the movie will be lucky to earn back its budget in theaters, Amazon clearly sees its performance as a win, as a “hit” movie generally fares way better on their streaming site, at least compared to the Random Movie of the Week model that competitor Netflix made a habit. People love those “Good Will Hunting” boys, am I right? Intended as an exclusive Amazon Prime streaming release, “Air” pivoted to a theater-first model, pouring millions into the film’s marketing while sending Affleck and Matt Damon on an exhaustive promotional tour. The modest box office success of Ben Affleck’s “Air” illustrates a recent change in strategy for some of the industry’s biggest streaming services. ![]()
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